Business

Digital Advertising and Privacy Concerns: The stakeholder’s perspective

Author Name(s) Matthew Macrini Faculty Advisor(s) Taylan Yalcin DBA, Dylan Cooper Ph.D., Ekin Pehlivan Ph.D., Cristina Nistor Ph.D. Abstract A topic repeatedly brought up in any conversation on technology, is privacy. In 2020, in response to worries about consumer data, it was announced that Chrome, the largest web browser owned by Google, would no longer support third-party cookies. In a rush to meet growing regulation and market changes, ad-tech companies… Read More »Digital Advertising and Privacy Concerns: The stakeholder’s perspective

Re-examining the effects of cash windfalls on corporate investment decisions

Author Name(s) Bryant Paulinski, Daisy Luna, and Kyungyeon (Rachel) Koh, PhD Faculty Advisor(s) Rachel Koh Abstract This research project examines the effect of cash windfalls on corporate investment activities and financial performance. We specifically utilize the accounting data on gains arising from legal settlements reported on the 10-K financial statements. Settlement awards properly represent sudden, largely unanticipated cash inflows that can be used at the discretion of the managers. While… Read More »Re-examining the effects of cash windfalls on corporate investment decisions

A practical approach to entrepreneurial well-being in a Black Swan event: Mindfulness, resilience and emotional intelligence during the Covid-19 global pandemic

Author Name(s) Britnay Haddox Matthew Macrini Faculty Advisor(s) Dr. Cynthia Sherman Abstract Through our research we want to answer the question of: How does an entrepreneur ensure their well-being during a Black Swan event, like COVID-19? Our preliminary findings involved researchers looking at how entrepreneur’s well-being can be affected by their resilience, emotional intelligence, and mindfulness. In this study, we specifically look at entrepreneurs from the United States and South Africa… Read More »A practical approach to entrepreneurial well-being in a Black Swan event: Mindfulness, resilience and emotional intelligence during the Covid-19 global pandemic